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Chances and Challenges of Digital Management: Proceedings of the International Scientific-Practical Conference (ISPC 2022).
・ISBN 978-3-031-45603-9 paper EUR 149.99
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| 著者・編者 | Geibel, Richard C. / Machavariani, Shalva (eds.), |
|---|---|
| シリーズ | (Springer Proceedings in Business and Economics) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2024 |
| ページ数 | 250 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-88918＞ |
解説
This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.