商品詳細

Cases on Entrepreneurship and Innovation bridges the gap between the real-world complexities of diverse innovative and entrepreneurial endeavours in challenging environments and the academic classroom setting. It serves as an essential toolkit for academics and instructors, providing clear teaching guidance and tailoring real-world scenarios to be more relatable and context-relevant for students across the globe.

Key Features:

Balanced perspective: Provides a harmonious blend of narratives detailing both entrepreneurial triumph and trials in diverse environments around the globe

Wide thematic spectrum: Spans a broad thematic spectrum of industries, from cutting-edge digital industries to fashion enterprises, enabling lessons for various entrepreneurial environments

In-depth exploration of emerging and peripheral regions: Takes a deep dive into the evolving landscape of emerging and growing markets and peripheral regions where challenging contexts create unique business scenarios, offering nuanced insights about less explored regions

Ideal for university professors, instructors, and students specializing in disciplines such as entrepreneurship, innovation, management, marketing, and finance, this prescient casebook encourages a deep dissection, understanding, and reassessment of multifaceted situations. It is also a perfect resource for professionals in start-ups looking to hone skills like critical thinking, creativity, and collaboration. Find inspiration, reference experiences, and role models to guide your entrepreneurial journey.