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Marketing Perspectives on Phygitalization.
・ISBN 978-1-77491-846-3 hard GB£ 150.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-56900-8
| 著者・編者 | Rana, Sudhir / Jindal, Priya / Ghosal, I. et al. (eds.), |
|---|---|
| 出版社 | (Apple Academic Pr., US) |
| 出版年月 | 2025.03 |
| ページ数 | 354 pp. |
| 言語 | ENG |
| ニュース番号 | ＜738-372＞ |
解説
The fusion of physical and digital experiences has given rise to a new phenomenon known as "phygitalization," where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.