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Understanding Corporate Communications.
・ISBN 978-1-032-77767-2 hard GB£ 171.99
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・ISBN 978-1-032-77761-0 paper GB£ 47.99
￥15,203.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-48462-2
| 著者・編者 | Oltarzhevskyi, Dmytro / Zagorulko, Yevgen, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.03 |
| ページ数 | 296 pp. |
| 言語 | ENG |
| ニュース番号 | ＜738-371＞ |
解説
With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.
This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases, and practical models. The book's main goal is to make explicit well-known global theories and the practical experiences of corporate communications professionals in an easily visualised style accessible to a wide readership.
This book is suited to undergraduate and introductory executive education courses in corporate communications and as a reference and guide for early career communications professionals.