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Reputation Management : The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations. 5th ed. 評判管理 第5版
・ISBN 978-1-032-57799-9 hard GB£ 155.00
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・ISBN 978-1-032-57798-2 paper GB£ 78.99
￥25,023.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Doorley, John / Garcia, Helio Fred, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.04 |
| ページ数 | 410 pp. |
| 言語 | ENG |
| ニュース番号 | ＜738-322＞ |
解説
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.
This edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as COVID-19, artificial intelligence, and generative AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics.
This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management and business. CEOs, business leaders and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Online resources also accompany the text. Please visit www.routledge.com/9781032577999.