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Doing Media Research.

Doing Media Research.

・ISBN 978-1-5296-0205-0 hard GB£ 102.00

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・ISBN 978-1-5296-0204-3 paper GB£ 35.99

¥11,401.- (税込) (※)価格はご注文時の参考価格となります。
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著者・編者Stevenson, Michael / Kavka, Misha,
出版社(Sage, UK)
出版年月2025.02
ページ数312 pp.
言語ENG
ニュース番号<738-1144>

解説

What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.

You will encounter:

  • A 'Fundamentals' section covering eight big topics like 'what is method?'
  • A global perspective reflected in case studies of media research in Asia, Africa and South America
  • Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes
  • Integrated discussion of contemporary issues like the ethics of social media research

This essential companion will empower any media student to tackle their research with confidence and skill.