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Public Relations and the Rise of AI.
・ISBN 978-1-032-67147-5 hard GB£ 171.99
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・ISBN 978-1-032-67132-1 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-032-67148-2
| 著者・編者 | Luttrell, Regina / Wallace, Adrienne A. (eds.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.02 |
| ページ数 | 280 pp. |
| 言語 | ENG |
| ニュース番号 | ＜737-542＞ |
解説
This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.
One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to mitigate these risks and ensure that PR strategies are aligned, offering practical guidance on maintaining trust and authenticity in PR practices. Readers will learn to leverage AI for enhanced communication strategies and real-time audience engagement while navigating the ethical and legal implications of AI in PR. Featuring contributions from leading scholars, the book includes case studies and examples of AI-driven PR practices, showcasing innovative approaches and lessons from well-known brands. It offers a global perspective on AI's impact on PR, with insights for practitioners and scholars worldwide.
This book equips public relations educators, researchers, and professionals with the knowledge and tools they need in the changing landscape of communication in the age of AI.