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Understanding Pop-Up Stores through Passion and Practice.
・ISBN 978-1-032-29334-9 hard GB£ 171.99
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・ISBN 978-1-032-29333-2 paper GB£ 39.99
￥12,668.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-30111-0
| 著者・編者 | Boustani, Ghalia, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.02 |
| ページ数 | 122 pp. |
| 言語 | ENG |
| ニュース番号 | ＜737-532＞ |
解説
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format.
This book guides readers through the 20-year evolution of pop-up stores, their integration into overarching brand strategies, and the practical ins and outs of pop-up store development, offline or online. Insights from over 90 recent case studies further illuminate the tools that need to be considered and guidelines to be followed for pop-up store success, including distribution, communications strategy, atmospheric design, budgeting, events, and legal considerations.
Brand managers, consultants, retail professionals, and retail marketing and management students will benefit from this engaging and reliable guide, learning that behind pop-up stores' sparkly and ephemeral image lies the utmost attention to detail.