株式会社極東書店トップ ＞ 商品一覧 ＞ Data Engineering for Data-Driven Marketing.
商品詳細
Data Engineering for Data-Driven Marketing.
・ISBN 978-1-83662-327-4 hard US$ 110.00
￥25,773.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Baluswamy, Balamurugan / Grover, Veena et al. (eds.), |
|---|---|
| 出版社 | (Emerald, UK) |
| 出版年月 | 2025.03 |
| ページ数 | 258 pp. |
| 言語 | ENG |
| ニュース番号 | ＜737-531＞ |
解説
In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.
Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.