株式会社極東書店トップ ＞ 商品一覧 ＞ Hospitality Branding. Volume 2 : New Insights and Case Studies.
商品詳細
Hospitality Branding. Volume 2 : New Insights and Case Studies. ホスピタリティ・ブランディング 第2巻：新しい洞察と事例研究
・ISBN 978-1-5017-8045-5 hard US$ 145.00
￥33,973.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-5017-8046-2 paper US$ 19.95
￥4,673.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-5017-8047-9
| 著者・編者 | Dev, Chekitan S., |
|---|---|
| シリーズ | Cornell Hospitality Management: Best Practices |
| 出版社 | (Cornell U. Pr., US) |
| 出版年月 | 2025.04 |
| ページ数 | 174 pp. |
| 言語 | ENG |
| ニュース番号 | ＜737-523 737-537＞ |
解説
The second volume of Hospitality Branding brings together new insights and case studies that reflect evolutions in the study of hospitality branding. In recent years, the brand has become preeminent as the key to success. Previously, business strategy started with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise and has become the chief organizing principle for most hospitality organizations. Chekitan S. Dev shows how the urgent battle for market share among brands requires savvy industry leaders to carefully assess social trends and consumer behaviors before implementing ever more elaborate and sophisticated amenities or deploying social media as marketing tools.
Combining Dev's own insights into what works (and what doesn't) in promoting hospitality brands with the hard-earned wisdom of global hospitality leaders, Hospitality Branding, Volume 2 presents widely applicable case studies and candid conversations to assist hospitality organizations in surviving, evolving, and thriving in today's competitive global business ecosystem.