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商品詳細
Histories of Political Public Relations : From Propaganda to Public Health.
・ISBN 978-1-032-50091-1 hard GB£ 171.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-39719-9
| 著者・編者 | Theofilou, Anastasios / Topic, Martina (eds.), |
|---|---|
| シリーズ | The History of Public Relations |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.02 |
| ページ数 | 144 pp. |
| 言語 | ENG |
| ニュース番号 | ＜737-1778＞ |
解説
Despite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR. This has led to a limited understanding of the discipline that aligns it with a supportive role to wider marketing campaigns or with a stretch to political communication through lobbying.
Responding to this challenge, this book explores PR's historical connection to government communication. The editors assemble respected contributors to explore government PR through a series of micro-histories and also examine larger theoretical issues, including the relationship between PR and propaganda. The chapters explore behavioural aspects of government campaigning and the tools and techniques typically used. In the context of COVID-19 and global resistance to measures, while health and climate scientists warn that there might be more pandemics to come, looking at behavioural campaigning becomes even more relevant.
This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching.