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Innovation Management. 4th ed. イノベーション管理 第4版
・ISBN 978-1-350-33797-8 hard GB£ 170.00
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・ISBN 978-1-350-33796-1 paper GB£ 54.99
￥17,420.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Goffin, Keith / Mitchell, Rick, |
|---|---|
| 出版社 | (Bloomsbury Academic, UK) |
| 出版年月 | 2025.03 |
| ページ数 | 496 pp. |
| 言語 | ENG |
| ニュース番号 | ＜736-426＞ |
解説
Managing innovation is like competing in an Olympic Pentathlon-excellent performance in one sport will not win you the medal. This textbook explores how top performance in 5 key areas-ideation, prioritization, implementation, strategy, and people and organization-is essential to success in today's ever-changing business landscape.
Structured around the authors' original Innovation Pentathlon framework, the book explains what innovation is, why it is important and how it can be managed. Built upon the authors' extensive experience and with case studies covering companies from Tetley Tea to Singapore Airlines, this is a vital resource for students aiming to succeed in both their academic and professional lives.
New to this edition:
- Embedded critical reflections on all aspects of management combined with practical 'management recommendations', ensuring the textbook is highly relevant to current practicing managers while preparing students for their management careers post-study.
- Extended chapter on innovation management in the service industries to reflect the increased importance of this sector.
With a careful balance of both theory and practice, an improved structure and a new and updated companion website, this is the essential companion for upper-level undergraduate, postgraduate and MBA students of innovation management.