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商品詳細
An Introduction to Behavioral Finance and Asset Management : A Guide for Students and Professionals in Wealth Management. 行動ファイナンス・資産管理入門
・ISBN 978-3-031-72552-4 paper EUR 54.99
￥14,698.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Coulon, Yannick, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2024.12 |
| ページ数 | 118 pp. |
| 言語 | ENG |
| ニュース番号 | ＜736-253 736-316＞ |
解説
This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and Prospect Theory. Additionally, it establishes fundamental rules for improving the structuring and protection of wealth. Despite its practical and didactic aspects, the book is accessible without sacrificing the depth of the subject. Aimed at students, asset managers, financial advisors, and investors, the book explores the behavioral approach on financial decisions and examines the psychology around investor behavior.