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商品詳細
Pharma Marketing and Pharmacoeconomics : Opportunities, Challenges, and the Way Forward.
・ISBN 978-1-77491-686-5 hard GB£ 180.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-50636-2
| 著者・編者 | Malviya, Rishabha / Srivastava, Pramod Kumar et al. (eds.), |
|---|---|
| シリーズ | 21st Century Business Management |
| 出版社 | (Apple Academic Pr., US) |
| 出版年月 | 2024.12 |
| ページ数 | 358 pp. |
| 言語 | ENG |
| ニュース番号 | ＜735-256 735-294＞ |
解説
"Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. . . . Readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business." -From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India
With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this new book provides an overview of the pharmaceutical marketplace, discussing pharmacoeconomics in pharmaceutical manufacturing, pharma policy and management, pharmaceutical marketing strategies, the economics of clinical trials for drugs, the role of patents in economic development, and much more.