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商品詳細
Product Recall Management : Preparation, Execution and Recovery.
・ISBN 978-3-658-45586-6 paper EUR 29.99
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| 著者・編者 | Raithel, Sascha / Heidari, S. / von Schlieben-Troschke, J., |
|---|---|
| シリーズ | Science meets Practice |
| 出版社 | (Springer, GW) |
| 出版年月 | 2024.11 |
| ページ数 | 164 pp. |
| 言語 | ENG |
| ニュース番号 | ＜734-508＞ |
解説
Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata's airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly.
Effective recall management is crucial. It involves addressing supply chain, production, legal, and customer relationship aspects, with marketing playing a key role. A well-managed recall limits company damage and protects customers, while also considering investors, regulatory agencies, policymakers, and the public.
This book offers guidance on developing a recall strategy, communicating safety risks, and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases, with insights into consumer goods, food, and automotive sectors, and shows the broader impact of product defects.
This book is a practical toolkit for managers, backed by current research and real-world case studies, ensuring effective navigation through product recalls.