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商品詳細
Humanism in Marketing : Responsible Leadership and the Human-to-Human Approach. P.コトラー他編 マーケティングにおけるヒューマニズム－責任あるリーダーシップとH2Hアプローチ
・ISBN 978-3-031-67154-8 hard EUR 179.99
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| 著者・編者 | Kotler, Philip / Pfoertsch, Waldemar et al. (eds.), |
|---|---|
| シリーズ | Humanism in Business Series |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2024.11 |
| ページ数 | 341 pp. |
| 言語 | ENG |
| ニュース番号 | ＜734-503＞ |
解説
This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added importance, and the twelve chapters represent a crucial update on the current status of marketing, ethics and humanistic management.
Leading scholars have contributed chapters displaying an interdisciplinary take on humanistic marketing, featuring global examples and cutting-edge research. Topics include digital transformation and artificial intelligence, leadership, organization design and the future of work. This book will be of great interest for scholars and students of marketing, business ethics, corporate responsibility and leadership.