株式会社極東書店トップ ＞ 商品一覧 ＞ CRM Goes Digital : Design and Use of Digital Customer Interface in Marketing, Sales and Service.
商品詳細
CRM Goes Digital : Design and Use of Digital Customer Interface in Marketing, Sales and Service.
・ISBN 978-3-658-45797-6 hard EUR 99.99
￥26,726.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Kirchem, Sabine / Stadelmann, M. / Pufahl, M. et al. (eds.), |
|---|---|
| シリーズ | Management for Professionals |
| 出版社 | (Springer, GW) |
| 出版年月 | 2024.12 |
| ページ数 | 302 pp. |
| 言語 | ENG |
| ニュース番号 | ＜734-502＞ |
解説
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc.
In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.