株式会社極東書店トップ ＞ 商品一覧 ＞ Sharing Economy Platforms : A Casebook for Understanding Multiplayers in Sharing Economy Platforms.
商品詳細
Sharing Economy Platforms : A Casebook for Understanding Multiplayers in Sharing Economy Platforms.
・ISBN 978-981-9754-03-8 hard EUR 149.99
￥40,091.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Yuan, Ruizhi / Liu, Martin J. (eds.), |
|---|---|
| 出版社 | (Palgrave Macmillan, GW) |
| 出版年月 | 2024.12 |
| ページ数 | 206 pp. |
| 言語 | ENG |
| ニュース番号 | ＜734-180 734-448＞ |
解説
This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.