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Media Relations for Nonprofits: 115 Winning Ideas to Improve Your Media Relations Efforts.
・ISBN 978-1-118-69300-1 paper US$ 69.95
￥16,388.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
| 著者・編者 | Stevenson, Scott C. (ed.), |
|---|---|
| シリーズ | (Nonprofit Communications Report) |
| 出版社 | (Jossey-Bass Inc.,U.S., US) |
| 出版年月 | 2013 |
| ページ数 | 52 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-66067＞ |
解説
Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.
Important topics covered include:
- The national news
- Interviews
- Free publicity
- Writing news releases
- Avoiding common media mistakes
- Handling negative publicity
- Responding to reporters
- Employee engagement
- Media coverage
- Online pressrooms
- Radio and TV exposure
- Strategic partnerships
- Hotsheets
- Media databases
- Special events
- Media buyers
- Media archives
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.