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商品詳細
Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results. 2nd edition
・ISBN 978-1-118-69309-4 paper US$ 69.95
￥16,388.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Stevenson, Scott C. (ed.), |
|---|---|
| シリーズ | (Successful Fundraising) |
| 出版社 | (Jossey-Bass Inc.,U.S., US) |
| 出版年月 | 2013 |
| ページ数 | 50 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-66069＞ |
解説
Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.
Important topics covered include:
- Planning and scheduling
- Personal appeals
- Building mailing lists
- Donor outreach
- Writing calls to action
- Direct mail testing
- Targeting specific groups
- Testimonials
- Pledge forms
- Response rates
- Analyzing results
- Bounce backs
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.