株式会社極東書店トップ ＞ 商品一覧 ＞ 90 Great Publicity Ideas for Nonprofits. 2nd edition
商品詳細
90 Great Publicity Ideas for Nonprofits. 2nd edition
・ISBN 978-1-118-69206-6 paper US$ 69.95
￥16,388.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Stevenson, Scott C. (ed.), |
|---|---|
| シリーズ | (Nonprofit Communications Report) |
| 出版社 | (Jossey-Bass Inc.,U.S., US) |
| 出版年月 | 2013 |
| ページ数 | 52 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-61075＞ |
解説
Originally published by Stevenson, Inc., this practical resource features publicity strategies for nonprofit leaders and professionals. It includes techniques and procedures to create awareness, increase visibility, strengthen media relations, and build an organization's reputation. Many successful publicity ideas are given from a variety of nonprofit organizations, along with tips for gaining greater exposure through a variety of media outlets and channels.
Important topics covered include:
- Newsworthy events
- Organizational branding
- Radio pitches
- Collaboration
- Outdoor advertising
- Using well known faces
- Editorials
- Effective communications
- Press releases and media blogs
- Online press kits
- Community profiles
- Special events
- Marketing campaigns
- Radio and TV exposure
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.