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Nonprofit Publications: What You Need to Know to Create Winning Publications.
・ISBN 978-1-118-69195-3 paper US$ 84.95
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お気に入り
★★★
| 著者・編者 | Stevenson, Scott C. (ed.), |
|---|---|
| シリーズ | (Nonprofit Communications Report) |
| 出版社 | (Jossey-Bass Inc.,U.S., US) |
| 出版年月 | 2013 |
| ページ数 | 84 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-66052＞ |
解説
Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include:
- Useful policies, guidelines and publication procedures
- How to produce quality annual reports
- Advice on writing and editing copy
- Tips for taking, managing and incorporating photos and images
- Numerous layout and design ideas
- Advantages of online publications
- Outsourcing considerations
- Evaluating publication effectiveness
- Editorial calendars
- Editorial evaluation
- Increasing readership
- Submission guidelines
- Publication underwriting
- Strategic partnerships
- Direct mail
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.