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138 Ways to Generate New, First-time Gifts.
・ISBN 978-1-118-69175-5 paper US$ 69.95
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| 著者・編者 | Stevenson, Scott C. (ed.), |
|---|---|
| シリーズ | (The Major Gifts Report) |
| 出版社 | (Jossey-Bass Inc.,U.S., US) |
| 出版年月 | 2013 |
| ページ数 | 64 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-61073＞ |
解説
Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more.
Important topics covered include:
- Motivating non-donors
- Attracting first-time corporate donors
- Annual giving strategies: Restricted gifts
- Employee giving
- Social media outreach
- In-kind gifts
- Increasing return on direct mail appeals
- Online giving
- Prospect research
- Monthly and annual appeals
- Expanding your prospect database
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.