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Growing Your Membership: 91 Ways to Recruit and Retain More Members.
・ISBN 978-1-118-69054-3 paper US$ 69.95
￥16,388.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
| 著者・編者 | Stevenson, Scott C. (ed.), |
|---|---|
| シリーズ | (The Membership Management Report) |
| 出版社 | (Jossey-Bass Inc.,U.S., US) |
| 出版年月 | 2013 |
| ページ数 | 52 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-66044＞ |
解説
Originally published by Stevenson, Inc., this practical resource presents organizations with strategies for recruiting and retaining members and includes examples of how various nonprofit organizations have successfully increased their membership numbers.
Important topics covered include:
- Staff engagement
- Member testimonials
- Award programs
- Membership drives
- Recognizing long-term members
- Attracting younger members
- Member feedback
- Member benefits
- Community outreach
- Loyalty cards
- Entry-level options for new members
- Retention rates
- Reciprocity agreements
- Networking
- Attracting corporate members
- Members recruiting members
- Volunteers and membership
- Loyalty building
- Recognition awards
- Effective renewal notices
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.