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92 Strategies for Marketing Planned Gifts.
・ISBN 978-1-118-69045-1 paper US$ 69.95
￥16,388.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
| 著者・編者 | Stevenson, Scott C. (ed.), |
|---|---|
| シリーズ | (The Major Gifts Report) |
| 出版社 | (Jossey-Bass Inc.,U.S., US) |
| 出版年月 | 2013 |
| ページ数 | 50 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-61070＞ |
解説
Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. In addition to actionable tips and techniques, this resource provides examples from other charities and nonprofit organizations as well as useful forms and brochures.
Important topics covered include:
- Strategies for promoting bequests
- Incorporating planned giving into capital campaigns
- Developing planned giving marketing plans
- Acquiring testimonials
- Identifying planned gift expectancies
- Planning guidebooks
- Attracting planned gifts
- Life insurance gifts
- Residual bequests
- Preserving planned gift expectancies
- Prospect management
- Referral forms
- Donor/prospect communication
- Employee giving