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All About Sponsorships. 2nd edition

All About Sponsorships. 2nd edition

・ISBN 978-1-118-69037-6 paper US$ 69.95

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お気に入り
電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 9781118703939
著者・編者Stevenson, Scott C. (ed.),
シリーズ (Nonprofit Communications Report)
出版社 (Jossey-Bass Inc.,U.S., US)
出版年月2013
ページ数50 pp.
言語ENG
ニュース番号<A03-61069>

解説

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with information to help fund needed programs and services, supplement annual gift revenue, avoid budget cutbacks, and meet or exceed annual fundraising goals through sponsorships.

Important topics covered include:

  • Sponsorship guidelines
  • Business alliances
  • Benefits for corporate sponsors
  • Direct mail
  • Partnerships and collaboration
  • Sponsor recognition
  • Dos and Don'ts with sponsorships
  • Effective Communication
  • Sponsor benefits
  • Prioritizing funding needs
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.