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商品詳細
Play to Win: The Nonprofit Guide to Competitive Strategy.
・ISBN 978-0-470-88967-1 paper US$ 40.00
￥9,372.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
| 著者・編者 | La Piana, David, |
|---|---|
| 出版社 | (Jossey-Bass Inc.,U.S., US) |
| 出版年月 | 2010 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-77257＞ |
解説
Play to Win offers nonprofit leaders the help they need to develop their organization's unique competitive advantages and to use the power of competitive strategies to build their organization's capacity for advancing its mission. This book offers a clear description of competition and discusses its practical, ethical, and political ramifications within the nonprofit sector. It demonstrates how, by being a more effective competitor, a nonprofit can enhance its chances for both programmatic and financial success. Play to Win is filled with practical tools for assessing a nonprofit's position in the marketplace and developing winning competitive strategies.
Read a Charity Chanel review:
http://charitychannel.com/publish/templates/?a=4864&z=25
2006 Terry McAdam Award Honorable Mention:
http://www.allianceonline.org/publications/mcadam06.page