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Conducting a Successful Annual Giving Program.

Conducting a Successful Annual Giving Program.

・ISBN 978-0-7879-5649-3 paper US$ 78.00

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お気に入り
著者・編者Dove, Kent E. / Lindauer, Jeffrey A. / Madvig, Carolyn P.,
出版社 (Jossey-Bass Inc.,U.S., US)
出版年月2001
ページ数512 pp.
言語ENG
ニュース番号<A03-76284>

解説

Bringing together over 50 years of annual fund experience, masterfundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A.Lindauer to bring you a complete guide to planning and managing themost fundamental fundraising strategy: the annual giving program.Conducting a Successful Annual Giving Program, the thirdvolume in the groundbreaking Dove on Fundraising Series,features a wealth of illustrative samples of fundraising tools,many of which have never before been offered in book form.Throughout the book, the authors address the key components of anannual giving program--including telemarketing, direct mail,special events, personal solicitation and matching gifts--andreveal how to integrate each component of the annual giving programinto a coherent, fluid fundraising plan.

View an example of a teaching tool available in this title: CourseSyllabus.