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Member Benefits: 96 Benefits and Services That Attract and Retain Members.
・ISBN 978-1-118-69198-4 paper US$ 69.95
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| 著者・編者 | Stevenson, Scott C. (ed.), |
|---|---|
| シリーズ | (The Membership Management Report) |
| 出版社 | (Jossey-Bass Inc.,U.S., US) |
| 出版年月 | 2013 |
| ページ数 | 54 pp. |
| 言語 | ENG |
| ニュース番号 | <A03-66059> |
解説
Originally published by Stevenson, Inc., this practical resource provides member organizations with tips, techniques, and best practices to recruit and retain members. It includes dozens of ways to add value to membership packages and winning ideas from other organizations.
Important topics covered include:
- Alternative membership dues
- E-memberships
- Membership incentives
- Strategic partnerships
- Membership coupons
- Premier memberships
- Unique member benefits
- Member contests
- Member communication
- Member loyalty
- Community engagement
- Special events
- Reciprocity agreements
- Members emeritus
- Student memberships
- Online training
- Networking
* VIP programs
* Microgrants
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.