商品詳細

Presenting experiential and rigorously tested methodologies developed by over 40 global entrepreneurship educators, this timely guide helps educators add dynamic, interactive, immersive, fun, and practice-based experiences to their courses. It skilfully covers the three most important areas of entrepreneurship education: entrepreneurial mindsets, idea generation, and opportunity evaluation.

Educators can choose from among 35 exercises that engage learners at the edge of their comfort zone to develop the courage and willingness to embrace and excel in uncertain, entrepreneurial environments. Entrepreneurship education can change the world if educators help learners think and act more entrepreneurially regardless of what they choose to do in life. As a result, entrepreneurship is now a necessary life skill - a way of living, doing, and thinking that helps everyone navigate and embrace uncertainty to create a more sustainable and responsible future.

Entrepreneurship educators of all kinds and across all business disciplines will benefit from this invaluable guide. It is additionally useful for educators in higher education from other disciplines trying to inculcate entrepreneurship into their curriculum.