商品詳細

This thoroughly revised second edition provides insightful learning exercises to help students develop their imaginative and creative abilities. It Illustrates the creative and practical dimensions of entrepreneurship, presenting ideas and time-tested techniques that contribute towards problem-solving and value creation while increasing the likelihood of novel solutions emerging.

With 80 original and effective exercises applicable to an entire entrepreneurial process, James Hart outlines the pedagogical method of Creative Entrepreneurship. Hart introduces an assessment tool for learning as well as a reflection tool for student use, alongside useful tips for teaching. Featuring games, simulations, demonstrations and projects, each exercise can be easily adapted for specific teaching needs and incorporates clear learning objectives to ensure a dynamic classroom experience.

This is an invaluable read for educators and students of entrepreneurship and business and management. It offers experiential learning insights to gain the most out of teaching and learning this complex topic. The tools and exercises also benefit governmental and private sector trainers when leading/teaching professional development enhancement courses.