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When the Headline Is You: An Insider's Guide to Handling the Media.
・ISBN 978-0-470-54394-8 hard US$ 29.95
￥7,016.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Ansell, Jeff, |
|---|---|
| シリーズ | (J-B International Association of Business Communicators) |
| 出版社 | (Jossey-Bass Inc.,U.S., US) |
| 出版年月 | 2010 |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-74964＞ |
解説
Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:
- A behind-the-scenes look at how news is made
- Complete guidelines to creating compelling messages
- Specific messaging formulae for building trust when the news is bad
- Step-by-step strategies for managing hostile or relentless questions
- Insider tips on how to identify and handle misleading questions
An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.