株式会社極東書店トップ ＞ 商品一覧 ＞ Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics. 2023 ed.
商品詳細
Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics. 2023 ed.
・ISBN 978-3-031-30744-7 paper EUR 54.99
￥14,698.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Bianchi, Enrique Carlos / Vazquez Burguete, Jose Luis / Galan-Ladero, M. Mercedes / Lanero Carrizo, Ana (eds.), |
|---|---|
| シリーズ | (Springer Business Cases) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2024 |
| ページ数 | 307 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-60951＞ |
解説
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.