商品詳細

If you want to start a business, you have to understand finance. This new, second edition of Entrepreneurial Finance is the go-to guide for students determined to become successful entrepreneurs, and, ultimately, to leave their mark on the business world.

Including an abundance of case studies and practical examples throughout, the second edition of Entrepreneurial Finance is a refreshingly easy-to-grasp introduction to financing a new business, guiding the reader step-by-step through the three key financial statements: profit & loss, balance sheet and cash flow. It explains the various considerations for raising capital, covers term sheets and their pitfalls, and explains how best to use accounting data to create a financially-intelligent business. With increased coverage of funding, company valuations, pitch decks and business plans, this highly-anticipated second edition is the ultimate resource for students determined to succeed both academically and in the business environment.

With the authors' commercial know-how (garnered through their backgrounds as seasoned entrepreneurs and business angels), as well as their understanding of the academic landscape, this book is the perfect balance of the theory and practice behind entrepreneurial finance. In particular, Simon Hulme's extensive teaching experience ensures the text is specifically tailored to finance novices and entrepreneurial finance students.

Visually appealing and engagingly written, this book, together with its range of bespoke digital resources, breaks down complex concepts and communicates them with clarity. The ideal resource for university students taking entrepreneurship and business courses, it will also be valuable for entrepreneurs who wish to scale their business, as well as managers seeking to consolidate their understanding of entrepreneurial finance.