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Public Relations and Strategic Communication in 2050 : Trends Shaping the Future of the Profession.
・ISBN 978-1-032-73096-7 hard GB£ 145.00
￥45,936.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-73093-6 paper GB£ 38.99
￥12,351.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-42665-3
| 著者・編者 | Laskin, Alexander V. / Freberg, Karen (eds.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2024.11 |
| ページ数 | 264 pp. |
| 言語 | ENG |
| ニュース番号 | ＜731-382＞ |
解説
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.
This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.
This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.
A podcast, The Future of PR, also accompanies the book.