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商品詳細
Marketing Solutions to the Challenges of a VUCA Environment : Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023.
・ISBN 978-3-031-58428-2 hard EUR 219.99
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| 著者・編者 | Zarkada, Anna (ed.), |
|---|---|
| シリーズ | Springer Proceedings in Business and Economics |
| 出版社 | (Springer, GW) |
| 出版年月 | 2024.07 |
| ページ数 | 215 pp. |
| 言語 | ENG |
| ニュース番号 | ＜730-406＞ |
解説
This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing communications and introduces the solutions to the practical problems under the Volatile, Uncertain, Complex and Ambiguous (VUCA) environment.