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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability.
・ISBN 978-3-658-44712-0 hard EUR 179.99
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| 著者・編者 | Vignolles, Alexandra / Waiguny, Martin K. J. (eds.), |
|---|---|
| シリーズ | European Advertising Academy |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2024.09 |
| ページ数 | 274 pp. |
| 言語 | ENG |
| ニュース番号 | ＜730-405＞ |
解説
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.