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Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits.
・ISBN 978-1-032-86968-1 paper GB£ 33.99
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| 著者・編者 | Zatta, Danilo / Kraus, Maciej (eds.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2024 |
| ページ数 | 230 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-60210＞ |
解説
Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.
Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world's leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions.
The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth.