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Strategic Brand Design : Designing Brand Identity From a Marketing Perspective. 戦略的ブランド・デザイン
・ISBN 978-1-032-76516-7 hard GB£ 160.00
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・ISBN 978-1-032-76514-3 paper GB£ 51.99
￥16,470.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-47882-9
| 著者・編者 | Stavorinus, Roel, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2024.11 |
| ページ数 | 294 pp. |
| 言語 | ENG |
| ニュース番号 | ＜729-478＞ |
解説
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects.
Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching.
Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and programs relating to the fields of brand, design, marketing and communication.