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Social Media in the Fashion Industry : Fundamentals, Strategy and Research Methods.
・ISBN 978-1-032-82656-1 hard GB£ 171.99
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・ISBN 978-1-032-82657-8 paper GB£ 42.99
￥13,619.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-50549-5
| 著者・編者 | SanMiguel, Patricia / Nobile, Tekila Harley et al., |
|---|---|
| シリーズ | Routledge Studies in the Fashion Industry |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2024.10 |
| ページ数 | 122 pp. |
| 言語 | ENG |
| ニュース番号 | ＜729-475＞ |
解説
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.
Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts.
This cutting-edge book that combines theory and practice will appeal to undergraduate and master students across a broad range of fields including fashion studies, marketing, digital marketing and communication and to young professionals who are starting to work in social media. In addition, this book is also developed for young researchers and PhD students employing social media analysis in their studies.