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The Internationalization of Firms : Case Studies from the Nuernberg Metropolitan Region. 3rd ed.
・ISBN 978-3-9854210-0-8 Brosch. EUR 49.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-3-95710-501-1
| 著者・編者 | Holtbrügge, Dirk / Haussmann, Helmut (eds.), |
|---|---|
| シリーズ | Nürnberger Edition zum Internationalen Management |
| 出版社 | (Nomos, GW) |
| 出版年月 | 2024.05 |
| ページ数 | 319 S. |
| 言語 | ENG |
| ニュース番号 | ＜729-440＞ |
解説
The Nurnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several renowned multinational corporations, like Adidas, Puma, Schaeffler and Siemens, as well as many impressive family-owned firms and hidden champions are headquartered here. This volume contains 18 case studies of companies and their international operations. The scope of this volume extends from the early internationalization strategies in the Middle Ages to the consequences of the COVID-19 pandemic and the Russian war against Ukraine on current business activities. The case studies cover an extensive range of topics from market entry strategies, marketing activities and human resource management to corporate social responsibility. With contributions by Franziska Altendorf Judith Ambrosius Marcus Conrad Maxim Grib Christina Heidemann Helmut Haussmann Dirk Holtbrugge Daniel Maderer Nikhila Raghavan Tassilo Schuster Sue Claire Trage Luisa Wicht