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This book provides a new perspective on behavioral public policy. The field of behavioral public policy has been dominated by the concept of 'nudging' over the last decade. As this book demonstrates, however, 'nudging' is one of many behavioral techniques that practitioners and policymakers can utilize in order to achieve their goals. The book discusses the advantages and disadvantages of these alternative techniques, and demonstrates empirically how the impact of 'nudging' and 'non-nudging' interventions are often dependent on varying political contexts and the degree of trust that citizens have toward policymakers. In doing so, it addresses the important question of how citizens understand and approve of the use of behavioral techniques by governments. The book will appeal to all those interested in public management, public policy, behavioral psychology, and 'nudging'.