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商品詳細
Fostering Consumer Well-Being : Theory, Evidence, and Policy.
・ISBN 978-3-031-59143-3 hard EUR 179.99
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| 著者・編者 | Sonmez, Fatih (ed.), |
|---|---|
| シリーズ | International Series on Consumer Science |
| 出版社 | (Springer, GW) |
| 出版年月 | 2024.07 |
| ページ数 | 363 pp. |
| 言語 | ENG |
| ニュース番号 | ＜728-1599 728-464＞ |
解説
This book brings together, in one source, a psychologically framed view of consumer well-being. Featuring chapters authored by expert scholars in the field, and encompassing both research and theory, it provides a comprehensive framework for understanding this important area. Each chapter contains a review of theories and evidence, as well as future research directions and policy recommendations. The intended audience for the book includes professionals in a range of areas, including academia, economics, business, media, and government.