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Qualitative Research Methods for Business Students : A Global Approach. 経営学を学ぶ学生のための質的調査方法
・ISBN 978-1-5296-0173-2 hard GB£ 141.00
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・ISBN 978-1-5296-0172-5 paper GB£ 44.99
￥14,252.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Omeihe, Kingsley Obi / Harrison, Christian, |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2024.04 |
| ページ数 | 296 pp. |
| 言語 | ENG |
| ニュース番号 | ＜728-409＞ |
解説
Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.
Key features include:
- Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies.
- Exercises and Activities that give you the opportunity to apply your learning.
Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation.
Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland
Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.