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商品詳細
Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice.
・ISBN 978-1-032-22258-5 hard GB£ 171.99
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・ISBN 978-1-032-22259-2 paper GB£ 54.99
￥17,420.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Hoffmann, Christian Pieter / Strauß, Nadine, |
|---|---|
| シリーズ | Routledge Open Business and Economics |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2024.07 |
| ページ数 | 302 pp. |
| 言語 | ENG |
| ニュース番号 | ＜727-418 727-987＞ |
解説
Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, such as investors, analysts, and journalists. These financial audiences are of critical importance to the establishment, growth, and sustainable success of corporations. This book draws on insights from finance and accounting research, economics, and psychology as well as media and communication studies to explain the role of effective financial communication in corporate disclosure, storytelling, and relationship management on capital markets.
It explores both theories of and empirical evidence for effects of financial communication on key audiences and derives principles for effective financial communication and investor relations. This book develops a distinct perspective, guiding readers through the state of research by focusing on the effects and effectiveness of financial communication. For both practice and academia, it derives evidence-based implications for the role and management of financial communication and investor relations.
This book makes a valuable resource for scholars and graduate students studying or researching investor relations and financial communication across schools of communication, finance and accounting, and business and management. Offering practical implications, it will also serve as a much-needed guide for practitioners.
The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial (CC-BY-NC) 4.0 license.