株式会社極東書店トップ ＞ 商品一覧 ＞ Financial Services Marketing : A Guide to Principles and Practice. 4th ed.
商品詳細
Financial Services Marketing : A Guide to Principles and Practice. 4th ed. 金融サービスマーケティング 第4版
・ISBN 978-1-032-50463-6 hard GB£ 260.00
￥82,368.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-032-50464-3 paper GB£ 65.99
￥20,905.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-39861-5
| 著者・編者 | Ennew, Christine / Waite, Nigel / Waite, Roisin, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2024.10 |
| ページ数 | 662 pp. |
| 言語 | ENG |
| ニュース番号 | ＜727-407＞ |
解説
This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world's best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate.
This fully updated and revised edition features:
- A brand-new chapter devoted to environmental, social and corporate governance
- Revised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer experience
- The latest regulatory developments for safeguarding the fair treatment of customers
- New and improved case studies that showcase best practice from around the world
- Upgraded Support Material including new teaching aids and references
Financial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs.