株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing Science Fictions : An Ethnography of Marketing Analytics, Consumer Insight and Data Science.
商品詳細
Marketing Science Fictions : An Ethnography of Marketing Analytics, Consumer Insight and Data Science.
・ISBN 978-1-5292-3336-0 hard GB£ 84.99
￥26,924.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-5292-3339-1
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-5292-3340-7
| 著者・編者 | Cluley, Robert, |
|---|---|
| 出版社 | (Bristol U. Pr., UK) |
| 出版年月 | 2024.12 |
| ページ数 | 192 pp. |
| 言語 | ENG |
| ニュース番号 | ＜727-406＞ |
解説
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm.
The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like marketing science fiction.
This is essential reading for understanding contemporary data-driven business and marketing as well as social and economic relations in the age of surveillance capitalism, with lessons for academics and students of marketing, technology and data science.