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Wine Management and Marketing 2 : Responses of the Industry to Crises and New Expectations.
・ISBN 978-1-78630-874-0 hard US$ 170.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-394-30220-8
| 著者・編者 | Cheriet, Foued / Maurel, Carole / Amadieu, P. et al. (eds.), |
|---|---|
| シリーズ | Agriculture, Food Science and Nutrition Series |
| 出版社 | (Wiley-ISTE, UK) |
| 出版年月 | 2024.09 |
| ページ数 | 368 pp. |
| 言語 | ENG |
| ニュース番号 | ＜727-229 727-324＞ |
解説
With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities.
Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.
Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.