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商品詳細
Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges. 2023 ed.
・ISBN 978-3-031-31684-5 paper EUR 169.99
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| 著者・編者 | Marques, Jorge / Marques, Rui Pedro (eds.), |
|---|---|
| シリーズ | (Tourism, Hospitality & Event Management) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2024 |
| ページ数 | 262 pp. |
| 言語 | ENG |
| ニュース番号 | <A03-56225> |
解説
The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.