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Unleashing Innovation: How Whirlpool Transformed an Industry.
・ISBN 978-0-470-19240-5 hard US$ 27.95
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★★★
| 著者・編者 | Snyder, Nancy Tennant / Duarte, Deborah L., |
|---|---|
| 出版社 | (Jossey-Bass Inc.,U.S., US) |
| 出版年月 | 2008 |
| ページ数 | 272 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-56139＞ |
解説
In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.